iPhone 5S
"The most forward-thinking phone we've ever created, perhaps that anyone has ever made. Packed with incredible technologies in service of using these in the way we want to."
iPhone 5S: diamond-cut chamfered edges
"It is the gold standard in smartphones." 3 metal finishes: "silver, gold and "space grey". (Wait, not champagne? We're going to call it champagne.)
Performance... used to mean graphics cards and fans. Now consumers want great performance that fits in the palm of their hands.
A7 chip - 64-bit - "the first-ever in a phone of any kind.. the PC world took years to go from 32 bit to 64 bit. We're going to do it in one day, with hardware, and all-new applications."
"A 64-bit desktop-class architecture. Over a billion transistors. 2 floating point registers. iOS 7 has been reengineered for 64-bit as well." (They kept that quiet.) "All built-in apps re-engineered. This is seamless for customers."
iPhone 5S: M7 motion co-processor
It continuously measures motion data. And with new software and applications "you'll get a whole new level of fitness apps." Also: "optimisations based on contextual awareness. Identifies user movement."
This is Apple prodding into the health space (Tim Cook is reckoned to be a fitness enthusiast). Worked with Nike to produce a new app telling you what you've done and where and how far you've gone.
iPhone 5S: camera
"Most of us just want to take a picture," Schiller says - a dig at Samsung's tons of options which quickly overwhelm you.
f2.2, 15% larger sensor area. "Our competitors would stack more on there to get a number on the spec sheet." He says "bigger pixels = better picture." (Really?)
"The new software in iOS 7 has been designed to take advantage of the new image sensor." Automatically does auto white balance, exposure, dynamic local tone map (for highlights and shadows), autofocuson and picks sharpest one of multiple photos "unbeknownst to you".
And "True Tone Flash" - which allows for ambient light. "Whatever colour your flash is it's going to clash with the colours." And a dual-LED, as predicted.
iPhone 5S: "burst mode"
Can take 10 frames per second while you hold down. Oh - this is the same as we've seen with many other cameras. "If every time you did this you had to sort the photos... that would be boring." Instead it presents what it thinks will be the favourite from the camera roll. (Smart, but it brings it up to the others.)
And next feature: Slo-Mo. (Again - forecast in leaks.) "Capturing HD video at 720p at 120 frames per second.. all these are simply in service of taking a great picture."
iPhone 5S battery life
10 hours 3G talk, 10 hours LTE browsing, 10 hours of video. Let's get that in.
iPhone 5S: security: fingerprint sensing
Schiller is setting up the security story. "A passcode.. some people find it too cumbersome. In our research about half of smartphone customers do not set up a passcode on their device, and they really, really should."
Touch ID: "uses a key you have wherever you go. Your fingerprint. It reads your fingerprint.. Touch ID capacitative sensor. 500ppi resolution. 170 microns thin. Scans sub-epidermal skin layers. 360-degree readability."
"And they put it right into the home button.. it now includes the Touch ID sensor in a ring around it. It knows that you're there." A sapphire lens over the top.
"Touch ID has been built deeply into iOS 7. You can simply touch the home button to unlock your phone."
And can also use it for purchases.... from Apple online accounts.
